AI can boost productivity, but it’s emotional intelligence that drives results. Whether you’re connecting with colleagues or clients, following up after a site visit or just looking for ways to use AI without losing your own voice, Sue shows how you can integrate the best of both worlds. You’ll learn about factors that really matter, and those you’re wasting time on, to take command of your emails, deepen relationships and win more business.

Learning outcomes:

Apply emotionally intelligent messaging techniques to engage, nurture and win more business

Generate effective AI prompts to create other-focused, human sounding, persuasive communication across the sales cycle

Evaluate and revise AI-generated content to create distinction and desire, and smart competitive positioning

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 1.0 credit

* CMP/CEU Approved: Domain K: Technology Integration, 1.0 credits

* CSEP Approved