Today’s meetings and event industry leaders are always under pressure to create and sustain success, overcome obstacles and move forward. Explore the three Rs, relevancy, ROI and ROE. Pitch in with your experiences, challenges and ideas for twisting the familiar and giving these three elements a fresh take so your team and your events thrive.

Learning outcomes:

Discover how relevancy, ROI and ROE can, and must, be woven into events

Learn from others how they have reaped benefits from these three Rs

Develop your own mini-playbook with actionable items to implement for your organization and team

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 1.0 credits

* CMP/CEU Approved: Domain G: Stakeholder Management, 1.0 credits

* CSEP Approved