Discover how behavioral science can help event professionals deliver greater impact without increasing spend. Explore practical, research-backed strategies to influence audience perception, boost engagement and create memorable experiences—all by working smarter, not more expensively.

Learning outcomes:

Apply behavioral science principles to enhance attendee engagement and net promoter scores

Understand how behavioral science enables you to increase perceived value without increasing your budget

Discover how increasing perceived value enables you to offer more without relying on discounts or other price-cutting strategies

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits

* CSEP Approved