In a competitive hiring market, events are more than just a tactic—they’re a powerful way to showcase your brand, tell your story, and build lasting relationships with the talent you want to hire. From emerging talent to mid-career professionals and executives, every audience deserves a thoughtful, intentional experience.

Learning outcomes:

Discover how events can serve as a powerful tool to build the employer brand and attract talent across career levels

Apply creative event design strategies to engage talent before, during and after an event

Interpret success metrics beyond RSVPs to measure impact, engagement and long-term connection with talent

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits