Success is measured not just in attendance but in return on investment (ROI). Hear a strategic, results-driven approach to event planning that ensures every design and planning choice maximizes engagement, influence and value across all generations: from Boomers to Gen Z and beyond. Embrace innovative, ROI-focused strategies that turn passive attendees into active participants and passionate brand advocates. By tailoring experiences to the unique expectations of each generation, events become more than just memorable—they become measurable in their impact.

Sponsored by IAEE

Learning outcomes:

Leverage experiential design and tech to increase time-on-site, session retention and shareability

Insights on generational behaviors and what drives ROI across age groups

How FOMO moments can fuel social reach, post-event buzz and long-term loyalty

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 1.0 credits

* CMP/CEU Approved: Domain H: Event Design, 1.0 credits

* CSEP Approved