Beyond greenwashing: Embedding sustainability into global event portfolios
Impact

Beyond greenwashing: Embedding sustainability into global event portfolios

Company culture
ESG - environmental, social and governance
Sustainability
Thursday, Oct 9, 2025
11:05 AM - 11:30 AM | America/Los_Angeles

Education session

Inspiration Hub, Mandalay Bay | Insights Theater, Stand F247
English
About

As sustainability becomes a business imperative, GPJ reveal how they built a global, data-driven strategy that goes beyond greenwashing. Learn how enterprise brands embed ESG into events—aligning suppliers, setting measurable goals and scaling impact without sacrificing creativity or engagement.

Learning outcomes:

Frameworks for embedding ESG principles across event operations

How to use internal playbooks and goal setting to drive accountability

Tactics for vendor management, measurement and scaling sustainable impact globally

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 credits

* CSEP Approved

Speakers

Sarah Jackson

Senior Executive Producer and Sustainability LeadGeorge P. Johnson