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Co-Founder
The Community Factory
Liz Lathan, CMP, is co-founder of Club Ichi, a private membership club for B2B event and field marketers. After 20-plus years in corporate and association events, she also co-founded The Community Factory to help other event professionals craft community-building experiences at their events.
Date
Join a spontaneous think tank. Explore event challenges and solutions. Bring a challenge you want to solve and let your fellow event profs help you solve it.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
If you're an event professional looking to understand how your work aligns with your company's marketing and business objectives, this is for you. Understanding how your role drives business is essential to staying valuable and relevant. Explore the marketing funnel, how events align with it and how to communicate effectively with your managers about the events you're executing. From the top of the funnel to generating leads and driving revenue, understand the key terms and concepts you need.
Learning outcomes:
Learn the corporate marketing terms you need to know
Learn how to align your events to the marketing funnel
Speak more strategically about your role and move up the ladder
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: Domain J: Marketing and Communication 0.5 credits
* CSEP Approved
Join a spontaneous think tank. Explore event challenges and solutions. Bring a challenge you want to solve and let your fellow event profs help you solve it.
Join a spontaneous think tank. Explore event tech challenges and solutions. Understand what you want out of it, the challenges you're trying to solve and whether your tech vendor should be using AI.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.50 credits
Join a spontaneous think tank. Explore professional development challenges and solutions. Share the professional development that would benefit you, explore if you can help others, and discuss the benefits of mentorship.
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits