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Senior Executive Producer and Sustainability Lead
George P. Johnson
Sarah Jackson is an event producer with over 15 years’ experience supporting global brands in infusing sustainability into their business operations and marketing experiences.
Her focus is on carbon neutrality, zero waste and data collection as well as advancing the event industry through the development of best practices and peer to peer training.
Date
As sustainability becomes a business imperative, GPJ reveal how they built a global, data-driven strategy that goes beyond greenwashing. Learn how enterprise brands embed ESG into events—aligning suppliers, setting measurable goals and scaling impact without sacrificing creativity or engagement.
Learning outcomes:
Frameworks for embedding ESG principles across event operations
How to use internal playbooks and goal setting to drive accountability
Tactics for vendor management, measurement and scaling sustainable impact globally
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 credits
* CSEP Approved