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Ben Moorsom is CEO of Debut Group and founder of Neuroscaping® and AffectCX®. He applies behavioral science to help organizations design experiences and communications that resonate cognitively and drive measurable outcomes.
With over 30 years in the field, Ben has led global projects for companies in sectors including health sciences, technology, automotive and financial services. His work integrates research, experience design and creative strategy to replace guesswork with evidence-based engagement methods. He is the author of Engagement: Decoded®, which outlines practical tools for building stronger connections with customers, employees and stakeholders.
Outside work, Ben is an active floatplane pilot and music producer.
Date
Bring life to the idea that we can have a passion meter for an event. From four very different perspectives consider the data IMEX and partners are collecting with real-time examples. We explore why engagement metrics and passion for an event make a positive impact on the bottom line and ultimately how you can apply this measurement to your events.
Learning outcomes:
Analyze opportunities for data collection and analysis
Demonstrate how to develop measurements that matter
Design your own joy metrics
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits
* CSEP Approved
