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MOTO
Jasmin Jodry is an award-winning creative director and experience designer, recognized as a Top 50 Immersive Influencer worldwide. She develops and expands IP for location-based entertainment, immersive Storyliving experiences and world-class brand storyworlds, blending storytelling, worldbuilding, performance, technology and game mechanics to create high-impact entertainment experiences.
Partnering with visionary brands across entertainment, culture and technology, Jasmin pioneers the next frontier of immersive entertainment, from ticketed attractions and themed worlds to urban districts. She imagines experiences that combine innovation, human connection and aspiration to spark joy, participation, lasting memories and social well-being.
Her work has been recognized by leading industry publications and awards, including an Emmy and an Emmy nomination. She has collaborated with companies including Cirque du Soleil, Meow Wolf, TAIT, Balich Wonder Studio and Five Currents, as well as artists and brands such as Michael Jackson, Bob Marley, Red Hot Chili Peppers, U2, Meta, Microsoft, Marvel, Mercedes and Jaguar.
Date
Join two creative leaders as they explore how storytelling starts behind the scenes—shaping cultural experiences that spark connection, build empathy and inspire positive change.
Learning outcomes:
Design empathetic experiences
Create transformative audience moments
Build environments that catalyze experience
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits
* CSEP Approved
Immersive experiences can be more than spectacle—they can be catalysts for play, empathy, connection and social well-being. Explore how to design experiences that wrap human aspiration into entertainment, transforming original or existing IP into cultural gifts that deliver relevance, emotional anchors and shared positive change.
Learning outcomes:
Design beyond spectacle: Learn how to craft experiences that act as functional, transformational catalysts
Wrap human aspiration into IP: Discover practical ways to embed human longing and relevant, timely messages
Deliver lasting emotional value: Design experiences as social remedies that create positive memories, emotional anchors and shared meaning
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits
* CSEP Approved
Bring life to the idea that we can have a passion meter for an event. From four very different perspectives consider the data IMEX and partners are collecting with real-time examples. We explore why engagement metrics and passion for an event make a positive impact on the bottom line and ultimately how you can apply this measurement to your events.
Learning outcomes:
Analyze opportunities for data collection and analysis
Demonstrate how to develop measurements that matter
Design your own joy metrics
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits
* CSEP Approved
