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Executive Vice President, U.S. Commercial
Encore
Michelle Brown is a senior executive with expertise in commercial growth, customer experience and large-scale operations across travel, hospitality and live events. As Senior Vice President of Commercial & Operational Excellence, she leads the US field sales organization and is responsible for aligning the company’s workforce excellence team, driving operational best practices, overseeing cross-functional project management initiatives and scaling service excellence across the business.
Before joining Encore, Michelle served as Vice President of Digital Products and Analytics at United Airlines. She also served as CFO of Commercial Business Units, Managing Director of Airport Operations and Managing Director of the MileagePlus loyalty program. Michelle previously served as a consultant and team leader for Bain & Company and held various leadership roles at American Airlines.
Michelle earned a Bachelor of Science in Economics from Duke University and her MBA from the University of Michigan. She is involved in a variety of industry and community organizations, including serving as a member of the Economic Club of Chicago and on the boards of AHEAD and the Choose Chicago Foundation. Michelle lives in Chicago and is a proud mom. Outside work, she enjoys biking along the Chicago lakefront.
Date
Explore how to create events that connect with today’s diverse workforce. Audiences now span generations, each with distinct expectations, attention spans and ways of valuing their time. Blending data, psychology and practical insights, understand what makes your audience tick—and how to apply it to your next meeting or event. From personalized journeys and immersive experiences to fostering meaningful connections, uncover the key drivers that transform passive attendees into active participants.
Learning outcomes:
Understand the current makeup of the workforce
Explore how audiences value their time, consume media and engage with brands
Turn insights into the building blocks for journeys, experiments and connections
Explore how to create events that connect with today’s diverse workforce. Audiences now span generations, each with distinct expectations, attention spans and ways of valuing their time. Blending data, psychology and practical insights, understand what makes your audience tick—and how to apply it to your next meeting or event. From personalized journeys and immersive experiences to fostering meaningful connections, uncover the key drivers that transform passive attendees into active participants.
Learning outcomes:
Understand the current makeup of the workforce
Explore how audiences value their time, consume media and engage with brands
Turn insights into the building blocks for journeys, experiments and connections