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Encore
Madeleine Bart is Vice President, Global Brand & Direct Customer Marketing at Encore, where she leads the international marketing teams and US direct customer marketing for Encore and Hargrove.
Since joining Encore in 2016, Madeleine has held leadership roles across marketing, creative and innovation, helping drive brand growth, creative strategy and customer engagement across global markets.
Before Encore, she worked at EventMobi as Event Marketing Manager and at CPA Canada as an Event Planner.
Madeleine holds an MBA from Athabasca University and a BA (Hons.) in English and Psychology from Queen’s University.
Date
Explore how to create events that connect with today’s diverse workforce. Audiences now span generations, each with distinct expectations, attention spans and ways of valuing their time. Blending data, psychology and practical insights, understand what makes your audience tick—and how to apply it to your next meeting or event. From personalized journeys and immersive experiences to fostering meaningful connections, uncover the key drivers that transform passive attendees into active participants.
Learning outcomes:
Understand the current makeup of the workforce
Explore how audiences value their time, consume media and engage with brands
Turn insights into the building blocks for journeys, experiments and connections
Explore how to create events that connect with today’s diverse workforce. Audiences now span generations, each with distinct expectations, attention spans and ways of valuing their time. Blending data, psychology and practical insights, understand what makes your audience tick—and how to apply it to your next meeting or event. From personalized journeys and immersive experiences to fostering meaningful connections, uncover the key drivers that transform passive attendees into active participants.
Learning outcomes:
Understand the current makeup of the workforce
Explore how audiences value their time, consume media and engage with brands
Turn insights into the building blocks for journeys, experiments and connections