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Co-founder / Managing Partner
Event Design Collective
Roel Frissen, CMM is a Netherlands‑based entrepreneur who has been a pioneer in the meetings and events industry since 1999. Roel is the co‑founder of Event Design Collective (EDCo), a global consulting and training firm dedicated to transforming how events are conceived and delivered. Together with Ruud Janssen, he developed the Event Canvas™ methodology, a strategic framework that helps teams design events that drive intentional behavioral change.
As a trusted advisor and Managing Director, Roel brings years of experience in event design, strategy, design thinking and change management. His mission is to democratize event design and build the industry's capacity to create events that make a meaningful difference. Roel’s work enables leaders and teams to bridge the gap between event owners and planners by using a shared design language. The Event Canvas™ is freely accessible and used worldwide to prototype and shape purpose‑driven events.
Roel continues to inspire and train professionals globally, supporting teams as they design events that create real change—one event at a time.
Date
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
By invitation only. Contact hanaa.basta@sands.com
https://shop.edco.global/event/edc-event-design-certificate-level-1-program-at-imex-america-%f0%9f%87%ba%f0%9f%87%b8-courtesy-of-marina-bay-sands/
Learning outcomes:
Discover the Event Canvas as a model to guide your team to design for behavior change
Experience facilitation by a Certified Event Designer
Apply the Empathy Map, Event Canvas and Event Delta to analyse stakeholder behavior
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
Learning outcomes:
Explore how change becomes value by understanding the horizons of change
Discover how to have better conversations about design for event outcomes
Learn how to get event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
Learning outcomes:
Explore how change becomes value by understanding the horizons of change
Discover how to have better conversations about design for event outcomes
Learn how to get event design on the executive agenda
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
Learning outcomes:
Explore how change becomes value by understanding the horizons of change
Discover how to have better conversations about design for event outcomes
Learn how to get event design on the executive agenda
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
Learning outcomes:
Explore how change becomes value by understanding the horizons of change
Discover how to have better conversations about design for event outcomes
Learn how to get event design on the executive agenda
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
Learning outcomes:
Explore how change becomes value by understanding the horizons of change
Discover how to have better conversations about design for event outcomes
Learn how to get event design on the executive agenda
Join us for a special meetup designed for CED-Certified Event Designers and those aspiring to become CED. Open to anyone interested in learning more about the CED community. You'll have the opportunity to hear firsthand about the newest EDC Trusted Advisor Program.
Learning outcomes:
Learn how to become a Certified Event Designer
Learn how to become an EDC Trusted Advisor
Connect with Certified Event Designers and creators of the EDC Program
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
Discover the language of event design—a methodology used by leading organizations around the world to inspire behavior change. Learn how to design innovative events using the Event Canvas and become a trusted advisor in your field.
Learning outcomes:
Apply the language of event design
Illustrate how event design can create lasting impact
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
* CMP/CEU Approved: Domain H: Event Design, 0.5 credits
* CSEP Approved
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
Learning outcomes:
Explore how change becomes value by understanding the horizons of change
Discover how to have better conversations about design for event outcomes
Learn how to get event design on the executive agenda
Stop talking about event design and start doing it. Join a hands-on simulation of an event design sprint based on a future event case study. Focus on the Event Canvas Methodology to learn essential skills including stakeholder analysis, empathy mapping and basic prototyping.
Experience what it's like to be part of an event design team. Use the Event Canvas to articulate how your event can change stakeholder behavior.
Learning outcomes:
Explore how change becomes value by understanding the horizons of change
Discover how to have better conversations about design for event outcomes
Learn how to get event design on the executive agenda
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits