SVP, Global Head of Technology & Innovation
George P Johnson Experience Marketing
Ken Madden is a future-focused technologist known for turning bold ideas into scalable, human-centered experience innovation. As SVP, Global Head of Technology & Innovation at George P. Johnson, Ken sets the vision for how technology can empower talent, spark creativity, and redefine what’s possible in human connection and experience design.
With over 25 years’ experience in tech innovation, digital strategy and creative technology, Ken leads global efforts to embed AI, spatial computing and frontier technologies into how brands connect with audiences—and how people connect with each other. He’s widely recognized for building systems, cultures and roadmaps that turn sparks of innovation into real-world breakthroughs, scaling them with intention.
Date

Generic is over. Attendees expect experiences that feel hand-picked—and if you don’t deliver, they’ll move on. Discover how curated journeys and smarter scheduling keep audiences engaged and on the show floor. Explore how activations, data and creative design turn personalization into unforgettable brand moments. See what’s working, what’s considered old school and the bold moves you can borrow to make personalization your edge.
Learning outcomes:
Move away from cookie-cutter programs
Make your activations irresistible
Borrow event design ideas