Chief Executive Officer
Clarion Events
Liz is CEO of Clarion Events North America, with over 25 years' experience in the events industry. At Clarion, Liz leads the North American business with a focus on customer insights, digital innovation and commercial growth. She partners with portfolio directors to enhance existing events and develop new digital platforms—ensuring both in-person and virtual experiences deliver increasing value.
Her passion for events began early, helping her father with local distributor shows and continued through college roles with the Convention & Visitors Bureau. Before joining Clarion, she spent 14 years at Reed Exhibitions in marketing leadership, including overseeing the JCK jewelry brand.
Liz holds degrees from Niagara University and the University of New Haven, plus a digital marketing certificate from Cornell. She serves on boards for SISO and UFI, and actively supports women in exhibitions and event tech advisory groups.
She lives in Connecticut with her husband, two sons, two dogs and a cat.
Date

Generic is over. Attendees expect experiences that feel hand-picked—and if you don’t deliver, they’ll move on. Discover how curated journeys and smarter scheduling keep audiences engaged and on the show floor. Explore how activations, data and creative design turn personalization into unforgettable brand moments. See what’s working, what’s considered old school and the bold moves you can borrow to make personalization your edge.
Learning outcomes:
Move away from cookie-cutter programs
Make your activations irresistible
Borrow event design ideas