Karen Hartline

Executive Producer, Live Conte t

Zillow

zillow.com

My interests

Nevada

Event production

About the Speaker/Moderator

Karen Hartline, CMP, is an experienced executive producer with over 20 years’ experience leading high-impact event programs for top tech brands. At Zillow, Karen drives production strategy across a wide range of events—from large-scale conferences to internal events—while ensuring brand consistency, innovation and inclusive experiences. Known for her passion for streamlining workflows and elevating storytelling, Karen is also a champion for inclusion in events and a leader in scalable event operations.

Matchmaking Information

Speaker/Moderator's Sessions (1)

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Session

Experiential Event Design

The art of negotiation: How psychology drives event impact

Wednesday, Oct 8, 2025

3:35 PM - 4:20 PM | America/Los_Angeles

Education session

Inspiration Hub, Mandalay Bay | Ideas Theater, Stand F247

English

The art of negotiation: How psychology drives event impact

Discover how the psychology of persuasion can transform your event strategy. Explore how subtle shifts in language, design and structure can boost engagement, influence behavior and drive revenue. Learn how to apply proven psychological principles to maximize sponsorship, sales and attendee impact.

Learning outcomes:

Define key psychological principles such as scarcity, reciprocity and social proof

Influence sponsor, exhibitor and attendee decision-making through strategic design and messaging

Gain actionable tactics to increase event revenue using persuasion-driven negotiation techniques

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 credits

* CMP/CEU Approved: Domain I: Site Management, 0.75 credits

* CSEP Approved