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Chief Marketing Officer
Bostrom
Jeanne Sheehy, MBA, AAiP, is Chief Marketing Officer and Co-Owner at Bostrom, an AMC Institute-accredited association management company serving nearly 30 trade and professional associations.
A recognized authority on AI adoption, global expansion and value-driven marketing for associations, Jeanne leads Bostrom's AI Strategy and speaks nationally on artificial intelligence, revenue diversification and association marketing strategies tied to measurable growth.
She recently co-presented Reimagining Meetings Through AI-Driven Design at IMEX Frankfurt and moderated The Intelligence Advantage panel at AMCs Engaged, where she received the AMC Institute Chair Award.
Jeanne serves on the Institute for Organization Management faculty at the U.S. Chamber of Commerce and is a past Chair and strategic marketing advisor to the AMC Institute Board.
She holds an MBA from Rockhurst University and a BSc in Business Administration from the University of Missouri.
Date
In an age of rapid technological change, the most memorable meetings and events are still the ones that put people first. While AI and automation influence how we plan and market events, the real differentiator lies in creating experiences that are deeply human, inclusive and meaningful.
This session will focus on practical strategies for human-centered meeting design—from fostering genuine connection and engagement to creating environments that prioritize well-being, inclusivity, and purpose. Using examples from association-driven events, we’ll explore how to design gatherings that resonate with diverse audiences and drive lasting impact, even as technology reshapes the industry around us.
Learning outcomes:
Learn practical tactics for designing meetings that prioritize connection, inclusivity and attendee well-being.
Explore methods to create purpose-driven agendas and formats that resonate with modern attendees
Understand how to balance technological advancements with experiences that are authentically human and mission-driven
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain K: Technology Integration, 0.75 credits
* CSEP Approved