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SVP Strategy
Robertson Marketing
Crissy Manwaring is SVP of Strategy and Business Development at Robertson Marketing, where she leads global initiatives in branded merchandise, experiential gifting and technology-enabled fulfillment. She advises Fortune 500 companies on programs that build employee engagement, customer loyalty and brand connection.
With more than 20 years’ experience across events, procurement strategy and customer experience, Crissy has partnered with procurement and engagement leaders at some of the world’s most recognized companies. She holds an MBA from Brigham Young University and is active in the Global Association of Customer Engagement Professionals.
Outside work, Crissy enjoys spending time with family, cooking with friends, traveling, cycling and exploring history and culture.
Date
Discover how the psychology of persuasion can transform your event strategy. Explore how subtle shifts in language, design and structure can boost engagement, influence behavior and drive revenue. Learn how to apply proven psychological principles to maximize sponsorship, sales and attendee impact.
Learning outcomes:
Define key psychological principles such as scarcity, reciprocity and social proof
Influence sponsor, exhibitor and attendee decision-making through strategic design and messaging
Gain actionable tactics to increase event revenue using persuasion-driven negotiation techniques
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 credits
* CMP/CEU Approved: Domain I: Site Management, 0.75 credits
* CSEP Approved