Chief Motivating Officer
Training for Winners
Gary Hernbroth is an award-winning professional speaker, business coach and author who has inspired audiences and organizations from diverse industries since 1995. Recognized as one of the leading voices in the hospitality and meetings industry, he was honored by Connect Meetings as one of the Top 15 over 50 Professionals in the Events Industry, and by Smart Meetings as a Best of the Stage Industry Expert. His acclaimed book Twist the Familiar (ALIVE Books, 2024) was Amazon's number one Top New Release in its category.
He founded Training for Winners as a natural evolution from his 17 years in luxury hotel sales and management for Westin, Fairmont and Park Lane Hotels International. His client list includes associations, companies, private and public sector organizations of all sizes and industries, hospitality businesses and over 40 destinations across the US.
Gary is a graduate of the School of Hospitality Business at Michigan State University, where he currently serves as chairman of the board and past president of the School’s alumni association. He loves playing golf with family and friends, traveling, supporting his favorite sports teams, and kicking back to classic rock and pop music.
Date

Today’s meetings and event industry leaders are always under pressure to create and sustain success, overcome obstacles and move forward. Explore the three Rs, relevancy, ROI and ROE. Pitch in with your experiences, challenges and ideas for twisting the familiar and giving these three elements a fresh take so your team and your events thrive.
Learning outcomes:
Discover how relevancy, ROI and ROE can, and must, be woven into events
Learn from others how they have reaped benefits from these three Rs
Develop your own mini-playbook with actionable items to implement for your organization and team
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 1.0 credits
* CMP/CEU Approved: Domain G: Stakeholder Management, 1.0 credits
* CSEP Approved