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Co-Founder & President
Diner en Blanc International
Sandy Safi
President & CEO, Dîner en Blanc International
Leading a global movement in hospitality and human connection
Sandy Safi is the Owner and President of Dîner en Blanc International. The globally recognized pop-up picnic transforms iconic public spaces into ephemeral works of human art—created by communities gathering with shared purpose. Dîner en Blanc now spans five continents, with over 2 million people on fan lists, and is frequently featured in global media coverage and editorial stories.
In 2012, Sandy co-founded Dîner en Blanc International, and in 2022, she became the sole owner of the company and its trademarks. She continues to lead a dedicated internal team that supports over 200 producers in over 80 cities around the world through a structured licensing model. The company’s proprietary ticketing platform has positioned Dîner en Blanc International as both an experiential and tech-enabled brand with global reach.
Sandy’s background is in performing arts and live entertainment. She held roles at Los Angeles Opera, Casino de Paris, Gran Teatre del Liceu in Barcelona, and Cavalia. She brings experience in immersive storytelling, large-scale event production and collaborative experiences.
Her passion is building a global network of producers, guests and gatherers. Together, they create shared moments that spark connection, creativity and joy.
Date
Events are, quite simply, about people. We need them all, the designers, builders and participants that weave together the fabric of humanity into memorable experiences. In this Talk Show hosted by David Adler, who has seen it all in 50 years of events, and Cameron Curtis, you’ll meet a variety of event professionals who are building community, one association, interaction and event at a time and learn about the impact they are having, every day, and how you can too.
Learning outcomes:
Understand the many ways of leaving impact
Gain ideas for resilience in a changing environment
Synthesize our connections to each other and this industry
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain C: Sustainability and Social Impact Plan, 0.75 credits
* CSEP Approved
The magic of building a brand lies in its community. Through participation, creativity and shared purpose, people and companies don’t just create an event—they build a movement. It’s this collective spirit that drives growth, sparks innovation and transforms experiences into a global brand. One that turns connections into a worldwide network of opportunity.
Learning outcomes:
Understanding the power of community when building a brand
Harness community participation to fuel long term engagement
Transform the event experience to drive brand loyalty
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.50 credits
* CSEP Approved