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CEO
SITE/Society for Incentive Travel Excellence
Annette Gregg, CMM, CIS, MBA, is CEO of the Society for Incentive Travel Excellence (SITE), leading its 3,700 global members and the SITE Foundation. She has an extensive background in the meetings and hospitality industry, serving in executive-level positions for corporations, associations and nonprofits.
A champion for the power of bringing people together, Annette encourages the next generation of event professionals through mentoring, teaching and speaking. She is a recipient of Smart Meetings’ Legacy Award, Women in Tourism and Hospitality, the Coach Award for the Association of Women in Events, Northstar Meetings Influencer, Smart Women Industry Leader, MeetingsNet Changemakers list, Meetings Today Trendsetter, Community Leader of the Year and Planner of the Year for MPI San Diego and the Eventex 100 Most Influential Business Events Professionals.
When she’s not traveling for work or with her family, Annette enjoys playing beach volleyball in San Diego.
Date
In early 2025, EIC released the Futures Landscapes Report—the result of a year-long, industry-wide initiative to better understand the issues most likely to shape the global events industry.
According to the report, organizations must shift their mindset and embrace strategic foresight to prepare for multiple scenarios—essential for maintaining and growing competitive advantage.
Hear from influential industry leaders who are using the report’s findings to reflect on the 12 key forces shaping the future of our industry. They’ll share how they’re expanding their strategic foresight, covering talent and workforce development, risk and security, accessibility and ESG.
Learning outcomes:
Discuss the 12 key issues shaping the events industry
Illustrate how to shift strategy to include multiple scenarios
Examine how to turn the identified challenges into growth opportunities