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Senior Manager, Creative & Production, Americas and APAC, The Experience Studio
American Express Global Business Travel
As the Senior Manager of Creative and Production for the Experience Studio at American Express Global Business, Casey oversees teams across the Americas and APAC, combining creative vision and operational expertise. With experience leading high-performing teams, Casey plays a key role in shaping the agency’s event strategy, expanding global creative and production capabilities, and driving the execution of major events for Amex GBT and its clients.
Fueled by a genuine love for the energy of events and the human connection they create, Casey is passionate about bringing experiences to life in ways that are both meaningful and memorable. Based in New York City, Casey is energized by new experiences—whether traveling, playing tennis, staying active, or simply recharging by the beach.
Date
Explore neuroscience, psychology and real-world event design to uncover strategies that drive meaningful and lasting impact. Leveraging insights from senior events and marketing professionals, together with cognitive neuroscientist Dr Sahar Yousef, explore the science of how we form memories and engage emotionally. Discover how merging the art and science of events can elevate your design strategies, ensuring attendees feel connected, engaged and inspired.
Learning outcomes:
Explore key neuroscience principles behind memory formation, including anticipation, emotion and reinforcement
Apply actionable strategies to enhance engagement before, during and after events through emotion-driven design and multi-sensory experiences
Gain proven methods to create emotional peaks, foster meaningful connections and sustain attendee impact long after the event concludes
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits
* CSEP Approved