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Senior Strategic Account Manager, Operations and Client Management
American Express Global Business Travel
Paul A. McDonnough is Senior Strategic Account Manager, Client Management & Operations at American Express Global Business Travel, Meetings & Events. In this role, his team serves as the lead meetings and events agency for The Walt Disney Company and ESPN, managing a portfolio that includes venue sourcing, on-site event management and the delivery of more than 500 sports-related programs.
Before joining American Express Global Business Travel, Paul was Divisional Director of the Life Sciences and Healthcare business unit at IQPC. There, he launched educational programs and events focused on AI in drug discovery, intelligent automation in healthcare and pharmaceutical digital marketing.
Earlier in his career, Paul spent 13 years at the Data & Marketing Association, where he served as Vice President of Conference & Events and managed a portfolio generating $10 million in net revenue.
Paul holds a degree in Business Management and Organizational Theory from the University of Miami.
Date
Explore neuroscience, psychology and real-world event design to uncover strategies that drive meaningful and lasting impact. Leveraging insights from senior events and marketing professionals, together with cognitive neuroscientist Dr Sahar Yousef, explore the science of how we form memories and engage emotionally. Discover how merging the art and science of events can elevate your design strategies, ensuring attendees feel connected, engaged and inspired.
Learning outcomes:
Explore key neuroscience principles behind memory formation, including anticipation, emotion and reinforcement
Apply actionable strategies to enhance engagement before, during and after events through emotion-driven design and multi-sensory experiences
Gain proven methods to create emotional peaks, foster meaningful connections and sustain attendee impact long after the event concludes
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits
* CSEP Approved