Explore how wow can be measured objectively in real-time using advances in neurotechnology. Wow is the value the brain gives to an experience and is strongly associated with post-event information recall, providing an objective ROI for each event session. Knowing each minute what is working and what is not empowers event designers with the most valuable data to create wow every time.

Learning outcomes:

Learn how the brain values experiences

Understand the technology that enables anyone to measure brain value

Learn how to prove the ROI from event attendance

* CMP/CEU Approved: Domain L: Evaluation Process, 1.0 credits

Discover how how to capture emotional impact as experiences unfold. Using an app that pairs 20 years of neuroscience with everyday wearables, attendees can anonymously share real-time resonance. Learn how businesses are optimizing events, deepening connections and boosting ROI—plus participate in live audience measurement.

Learning outcomes:

Understand how the brain evaluates experiences, applies the peak-end rule and decides what to recall and act on

Explore how brain-based insights that forecast outcomes deliver objective data to de-risk decisions and win over even the toughest stakeholders

Learn how to deploy Value Measurement so you can start capturing real-time, in-the-moment emotional feedback during any experience or for any piece of content

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 credits

* CSEP Approved