Director of Strategy
Solomon Group
Daniel started his career in sustainability finance, heading the Financial Engineering division of Vestas Wind in China. During his free time, he consulted for The Third Floor, Hollywood’s leading previsualization company. Gaining a foothold in the entertainment industry, Daniel developed the idea of Sphere based cinemas, ultimately leading to him joining Oracle Projects International as a partner.
Committed to using entertainment as a force for good, Daniel founded Hidden Worlds Entertainment, a United Nations accredited company with the mission to transform the entertainment, travel and hospitality industries by building high-quality guest experiences that merge fun with positive impact.
Today, Daniel serves as a director at Solomon Group where he oversees strategy and business development for the company’s Exhibits & Immersive Destinations division. Combining his impact knowledge with the unrivaled production expertise of Solomon Group, Daniel helps brands such as Coca-Cola, Disney and the NFL create true fandom via one-of-a-kind experiences.
Daniel is a founding member of the World Experience Organization and sits on the advisory board for Beneath The Waves.
Date

Discover how behavioral science can help event professionals deliver greater impact without increasing spend. Explore practical, research-backed strategies to influence audience perception, boost engagement and create memorable experiences—all by working smarter, not more expensively.
Learning outcomes:
Apply behavioral science principles to enhance attendee engagement and net promoter scores
Understand how behavioral science enables you to increase perceived value without increasing your budget
Discover how increasing perceived value enables you to offer more without relying on discounts or other price-cutting strategies
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.5 credits
* CSEP Approved