Vice President, Growth
Pinnacle Live
Bill Mott is Vice President of Production Sales at Pinnacle Live, where he leads national sales and go-to-market strategies for the live event industry. He joined Pinnacle Live in 2024 following the acquisition of Falcon Events, a hybrid event solutions provider he co-founded and led as CEO. Bill brings years of experience from previous roles at industry leaders including Freeman and PSAV, combining technical expertise with entrepreneurial grit to deliver innovative event experiences.
Date

The AV RFP process can make or break your event. With evolving technology, hybrid formats and venue complexities, it’s essential to ask the right questions, evaluate the right metrics and choose the right partner. Join Bill for a practical, future-focused look at crafting smarter AV RFPs. Learn how to budget effectively, navigate in-house AV and avoid common pitfalls—so you can align with the right vendor and deliver exceptional experiences.
Learning outcomes:
Structure AV RFPs that reflect your event’s vision, from creative to production
Evaluate proposals using clear, measurable criteria
Understand pricing trends and find cost-saving opportunities