VP, Marketing and Innovation
EMC Meetings and Events
Megan Martin is an expert at one thing, connecting humans. With a background spanning nearly two decades in sales and marketing, event design, and community building, Megan has the keen ability to unlock business opportunities with actionable, data-backed insights. She is the gatherer of people, a connector of data and ideas.
She hosts the “Event About It” podcast, telling crazy event stories and exploring event-led growth business strategies; The VP of Marketing and Innovation for EMC Meetings and Events. Megan leads partnerships for Bear Analytics and is the founder of M Squared Dynamics, an event consulting company focused on event-led business growth strategies for meeting planners and event technology companies.
Megan is an award-winning speaker and innovative thinker. Most recently having won Bizbash 40 under 40, named Gather Voices "50 Top Voices in Events, and having won a PCMA Visionary Award. She is a former affiliate faculty member at MSU Denver, a certified meeting professional and digital event strategist. In her free time, Megan loves to be outside exploring nature and enjoying time at home cooking and baking with her partner and rescue dogs.
Date

The events industry has long been shaped by deadlines, logistics and high-pressure execution. But at its heart, our work is about something far more powerful: storytelling. Explore how shifting from a mindset of pressure to one of purpose can transform how you design, deliver and define events. Authentic storytelling gives organizations a way to showcase their values, spark deeper connections with audiences and attract the next generation of event professionals. Discover how storytelling can elevate our industry’s identity, highlight our collective impact, and move us from the stress of execution to the joy of purpose-driven events.
Learning outcomes:
Reframe events as stories
Use storytelling to attract talent
Shift from stress to purpose