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President
Just Right! Destination Management
Scott Mifsud earned his BA in Hospitality Management with a focus on Event Management from the University of Central Florida in 2003—and his career took off from there. Starting out as a banquet manager with a leading national hotel brand, he gained hands-on experience in the operational side of the event industry. Over the years, Scott held a variety of roles that gave him insight into nearly every aspect of events. In 2011, he channeled that experience into founding Just Right! Destination Management, growing it into one of the most successful niche destination management companies in the world.
Date
The events industry has long been shaped by deadlines, logistics and high-pressure execution. But at its heart, our work is about something far more powerful: storytelling. Explore how shifting from a mindset of pressure to one of purpose can transform how you design, deliver and define events. Authentic storytelling gives organizations a way to showcase their values, spark deeper connections with audiences and attract the next generation of event professionals. Discover how storytelling can elevate our industry’s identity, highlight our collective impact, and move us from the stress of execution to the joy of purpose-driven events.
Learning outcomes:
Reframe events as stories
Use storytelling to attract talent
Shift from stress to purpose