Explore the latest research from the Freeman Trends Report, focusing on the most relevant aspects of the attendee experience at live events. Gain insights from cutting-edge data, revealing new perspectives on how attendees feel emotionally fulfilled by both the environment and event content.

Learning outcomes:

Discover how attendee emotions are shaped by live event environments and content

Interpret cutting-edge data to uncover new perspectives on attendee fulfillment

Apply insights to enhance the attendee experience at future events

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 1.0 credits

* CMP/CEU Approved: Domain G: Stakeholder Management, 1.0 credits

* CSEP Approved

Explore the Freeman Trends Report research from the past year, including the cumulative insights gleaned from the latest data on economic impacts, global industry trends, generational changes in audiences, and more. Leave with a strategic, 360-degree perspective of the modern live events landscape and a futurist's view of the opportunities and challenges in 2026.

Learning outcomes:

Review key learnings from 2025 from attendees, exhibitors and planners

Understand what attendees want from events and the alignments (and contrasts) with planner perceptions

Apply the learnings and quantified trends to navigate the opportunities and challenges ahead

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 0.75 credits

* CMP/CEU Approved: Domain G: Stakeholder Management, 0.75 credits

* CSEP Approved