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Head of Events and Partnerships
CrowdComms
Johnny is Partnerships Manager at CrowdComms and brings 14 years’ experience in events and technology. He began his career as an events coordinator at the Global Poverty Project, followed by a role as partnerships coordinator at One Young World.
His expertise includes contributions to leading event publications such as Exhibition News, Conference News and Convene Magazine.
Johnny also moderates a wide range of discussions on social media for various organizations. He is Business Development Manager at EventWell and sits on its Board of Trustees. In 2024, he was appointed Chair of the EIC’s APEX Commission, having volunteered with the organization since 2020.
Johnny was named to PCMA’s prestigious 20 in Their Twenties and EN’s 30 Under Thirty in 2017.
Date
Discover how the psychology of persuasion can transform your event strategy. Explore how subtle shifts in language, design and structure can boost engagement, influence behavior and drive revenue. Learn how to apply proven psychological principles to maximize sponsorship, sales and attendee impact.
Learning outcomes:
Define key psychological principles such as scarcity, reciprocity and social proof
Influence sponsor, exhibitor and attendee decision-making through strategic design and messaging
Gain actionable tactics to increase event revenue using persuasion-driven negotiation techniques
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.75 credits
* CMP/CEU Approved: Domain I: Site Management, 0.75 credits
* CSEP Approved
Hear three three-minute demos followed by three rapid responses from planners.
Learning outcomes:
Discover emerging tech solutions
Learn rapid evaluation methods
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.5 credits