Liz Nacron is Partner and President of Creative and Production at Live Marketing, a B2B event production agency that specializes in creating standout general session experiences.

With nearly 20 years’ experience in live events—from corporate meetings to trade shows and theatrical productions—Liz blends strategic storytelling with hands-on production expertise. Her adaptability and creative leadership have earned her recognition as a 2025 Smart Women in Meetings: Innovator.

Liz began her journey at Live Marketing in an entry-level role, learning every part of the business. Today, as Partner, she’s still deeply involved—shaping business strategy, leading creative and production teams, and exploring new ways to innovate.

A regular speaker on AI in events, Liz is passionate about experimenting with emerging tools that make event planning smarter, more efficient and more impactful. She also serves on the executive committee of EDPA (Experiential Designers & Producers Association), where she chairs both the Events and Future Leaders committees.