Founder & CEO
Accessible Travel Solutions
John Sage is the founder and CEO of the Sage Family of Companies, which includes Sage Traveling, Sage Inclusion and Accessible Travel Solutions. Since 2009, he’s focused on improving accessibility across travel and the events industry, helping organizations build inclusive practices.
John has contributed to global accessibility initiatives with the World Travel & Tourism Council, UN Tourism and the US Travel and Tourism Advisory Board, where he advised the US Secretary of Commerce. He’s also supported accessibility improvements for organizations such as IMEX and PCMA.
Living in New Braunfels, Texas, John continues to work with destinations, cruise lines and the meetings and events industry worldwide to expand accessible experiences for travelers with disabilities.
Date

In a world of rapid change—socially, technologically and politically—one principle holds true: people are at the heart of everything we create. So how do we design events and travel experiences that are truly accessible, relevant and empowering for everyone? US-based entrepreneurs with expertise in accessibility, neurodiversity, inclusive leadership and event design share how human-centered strategies are already transforming business models, leadership cultures and global collaboration—along with practical tools to apply these approaches across markets and regions.
Expect international best practices, inclusive planning tools and insights that go beyond checklists—helping you create events that foster belonging, innovation and resilience.
Learning outcomes:
Inclusive leadership is the new foundation for trust and innovation
Accessibility and neurodiversity are not trends—they're requirements
Belonging is not a coincidence—it’s intentionally designed
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain C: Sustainability and Social Impact Plan, 0.75 credits
* CSEP Approved