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Director of Marketing
Zenus
Nick Borelli, Director of Marketing at Zenus, draws on his experience in experience design, event technology and digital marketing to help event professionals reach their potential.
Nick has contributed to live and digital communications for decades, supporting his mission to bring people together through intentionally designed experiences. He has presented internationally, volunteered with industry associations and contributed to dozens of publications. He also served for 10 years on the board of meetings industry nonprofit The SEARCH Foundation.
Nick was named a Changemaker by MeetingsNet and International Volunteer of the Year by the International Live Events Association. He has also received several marketing awards and advised associations, conferences, technology companies and event suppliers.
Nick teaches the Enhancing Events with AI course at the PCMA Institute.
Date
Put your knowledge of event technology and data privacy to the test. Hear three statements about AI and its role in your events— of which only two are true. Your mission, should you choose to accept it, is to spot the lie. Challenge what you think you know about AI, data collection and consent.
Learning outcomes:
Actionable insights into how to responsibly collect and manage attendee data using AI
Clarity on the difference between necessary data collection and privacy-invasive practices
Confidence to ask the right questions of your event tech vendors regarding their data handling policies
Build a smart, efficient AI team. Go beyond one-off chats with generalist tools and discover how to create your own specialized AI agents. Use Gemini Gems and ChatGPT’s GPTs to access expert knowledge on demand—turning your AI from an intern into a trusted team member.
Learning outcomes:
Generate on-brand content with a single, simple prompt
Automate complex workflows
Create a team of virtual specialists for everything from event marketing to venue sourcing