Vice President of Destination Sales
Las Vegas CVA
As Vice President of Destination Sales for the Las Vegas Convention and Visitors Authority (LVCVA), Rebecca DeLuca leads strategic sales and marketing efforts to bring meetings and conventions to Las Vegas. She oversees a team dedicated to connecting customers with hotel partners and delivering exceptional event experiences.
A collaborative and results-driven leader, Rebecca has a proven track record of strengthening customer relationships, launching effective marketing initiatives and building strategic industry partnerships. She has led award-winning collaborations, including the 2024 Brand Experience Summit.
Rebecca currently serves on the MPI Global Board of Trustees as Past-Chair and on the MPI International Board of Directors. She is a regular speaker at universities, conferences and industry events. Rebecca holds a Business Administration degree in Marketing from The Ohio State University and completed Caesars Entertainment’s Emerging Leaders Executive Program in 2023. She and her husband live in Las Vegas with their two sons. She enjoys cheering them on at baseball, football and soccer games, as well as playing sand volleyball in her free time.
Before joining LVCVA, Rebecca held leadership roles in sales, operations and meeting planning with Caesars Entertainment, MGM Resorts International, Gaylord Hotels and Cardinal Health.
Awards and recognition: Named one of the 35 Meetings Changemakers You Need to Know by InEvent (2025); Smart Meetings Smart Woman All Time Hall of Fame (2025 and 2026); MPI-Chicago Area Chapter Leader of the Year (2017); MPI-Chicago Area Chapter President’s Award recipient (2016); and Connect Magazine’s 40 Under 40 (2015).
Date

Impact happens one action at a time, and requires vision, planning and heart. When associations and destinations work together, incredible things can happen. Hear the stories, ask questions and leave inspired to craft your own impact journey.
Learning outcomes:
Construct your own impact statement
Develop an idea for change
Formulate a vision for a partnership you can implement
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits
* CMP/CEU Approved: Domain C: Sustainability and Social Impact Plan, 0.75 credits