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Sales Manager - Field Marketing Solutions
Cvent
Matt works with event and marketing professionals to help identify technology solutions to power their event programs and initiatives.
Date
When done right, events aren't just standalone tactics—they're strategic growth engines driving brand awareness, pipeline and customer loyalty. But turning events into an integrated go-to-market channel needs more than good intentions—it takes clear strategy and actionable alignment.
Learning outcomes:
Understand the key benefits of event-led growth
Build your strategy
Gain a five-stage framework to assess and dial up success