Director of AI Advocacy
GuideGeek
Greg Oates is Director of AI Advocacy for Matador Network, where he helps develop the GuideGeek AI chat platform for DMOs. He is also the founder of 2050 City, which advises travel industry clients on AI-first strategy. During the past 20 years, Greg has collaborated with more than 100 tourism and hospitality organizations worldwide on high-level strategic planning.
Date

our software and file systems are chaotic. The impact is real. AI-powered agents are built to streamline workflows, structure your day and take on the tedious, time-consuming tasks that slow you down. Watch them in action through real-world use cases that deliver measurable results.
Learning outcomes:
How to map your daily workflows to identify automation opportunities
How to improve information management so agents work successfully
How to start building AI agents and what to expect along the way
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.50 credits
* CSEP Approved

Build better systems: If you’re drowning in tabs, tasks or tools learn how to turn tech into habits that last. Leave with rituals, workflows and time-saving automation
The Upskill Tech Bar is an interactive learning lab, where real conversations meet practical tech. It’s where you can come to figure things out, try things out and walk out sharper.

Build better systems: If you’re drowning in tabs, tasks or tools learn how to turn tech into habits that last. Leave with rituals, workflows and time-saving automation
The Upskill Tech Bar is an interactive learning lab, where real conversations meet practical tech. It’s where you can come to figure things out, try things out and walk out sharper.