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Visit Greensboro
Narimel Tarver brings over 20 years' experience as a leader in hospitality and convention destination marketing. Based in Sacramento, she’s known for accelerating tourism growth, building high-performing teams, and delivering results in major markets across the US.
As National Accounts Manager for the Greensboro, North Carolina Convention & Visitors Bureau, Narimel is focused on expanding Greensboro’s presence in both the Midwest and on the West Coast. Her work includes coordinating client site visits and building collaborative partnerships with hotels, venues and industry stakeholders.
Before stepping into her current role, Narimel spent nearly a decade as Director of Convention Sales at her previous DMO. She led the team to exceed ambitious sales goals, managed relationships with local hotels and the Convention Center, and consistently delivered memorable client experiences. She also mentored rising leaders, developed sales strategies and annual budgets, and partnered with marketing teams to showcase Sacramento’s unique appeal.
Earlier in her career, Narimel held leadership roles at the Grand Hyatt San Francisco and Hyatt Regency Sacramento, where she sharpened her expertise in group sales, account management and seamless event execution.
Date
Negotiating a group sales agreement is as much about anticipating risks as it is about securing favorable terms. Planners need to balance their organization's priorities with the realities of the competitive contracting environment, where even the smallest clause can have significant operational and financial implications.
Today, new federal regulations on "junk fees" and recent presidential orders affecting force majeure provisions add another layer of complexity. Melia will explore the most pressing contract challenges facing planners, identify the clauses that warrant the closest scrutiny, and share effective strategies to secure agreements that protect your organization’s interests from the start.
Sponsored by Explore Branson, Visit Corpus Christi and Visit Greensboro.
Learning outcomes:
Draft enforceable contract language that protects organizational interests
Evaluate high-risk clauses in group sales agreements and apply negotiation strategies to mitigate them
Assess how the FTC’s “junk fee” rule and recent presidential orders alter force majeure provisions
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 1.50 credits
* CMP/CEU Approved: Domain E : Financial Management, 1.5 credits
* CSEP Approved