While uncertainty can seem daunting, the truth is uncertainty has an upside. It can be your greatest asset to thrive, grow and turn disruption into opportunity. But you need a plan, a strategy and research that shows the precise path you must follow to turn disruption into opportunity. Join Meridith as she reveals research, stories and methodology. Come away with a personal plan of action.

Learning outcomes:

Crack the code on the biggest challenge facing your industry today: uncertainty

Gain the secrets to staying flexible and focused to maintain progress and seize opportunity

Gain a personal plan of action

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 1: Understanding the Market, 1.0 credits

* CSEP Approved

Uncertainty changes everything: customers, competition and decision-makers. It’s time to update your approach to sales—from how you get through the door—to how you get the deal to close. It’s challenging out there: A challenge to get above the white noise. A challenge to get to the decision-makers. A challenge to stand out from the competition. And a challenge to stay motivated. Why?

Learning outcomes:

Innovative techniques that get the doors to open and put you in front of the right decision-makers

Gain cutting-edge strategies that help you quickly build credibility and trust—and help you maximize client-facing time

Apply proven strategies to prominently position you in the marketplace making it easier for clients to choose you over the competition

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 2: Bidding for Conventions, 1.0 credits

* CMP/CEU Approved: Domain J: Marketing and Communication, 0.75 credits

* CSEP Approved