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Marketing Communications Manager
Kenes Group
Iva Popova is a Marketing Communications Manager at Kenes Group, where she shapes the voice and visibility of the organisation and promotes its work across medical and scientific events and association management. Bridging strategy and storytelling, she leads brand communications, digital presence, media relations, and social media. Iva is a PCMA 20 in Their Twenties Class of 2025 honouree and has been recognised on the Eventex Powerlist 2025 as one of the most influential event professionals in Europe. Outside of work, she is a passionate dog enthusiast and shelter volunteer.
Date
The business events industry is undergoing a seismic shift. With five generations now active in the workforce—and Gen Z set to lead by 2030—meeting professionals must rethink how they design experiences and build agile teams. Explore how evolving attendee expectations are reshaping event formats. Discover practical ways to create inclusive, engaging environments that resonate across age groups and align with the future of work.
Learning outcomes:
Design for a multigenerational audience
Leverage data and technology to better understand the next-gen client
Build future-ready teams: Identify the essential skills and mindsets needed
