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Vice President, Learning & Professional Development
PCMA
Tammy Moore, CMP, CMM, is a leader in events and education with more than 20 years’ experience. As Vice President of Learning & Professional Development at PCMA, she leads strategic learning initiatives that help professionals and organizations grow.
Tammy has developed event strategies covering more than $100 million in annual spending and delivered thousands of audience experiences. She previously held leadership roles at KPMG US and CEB, now Gartner, working across event strategy, talent development and operational excellence.
A speaker, facilitator and instructor, Tammy teaches PCMA Institute’s Advanced Event Design & Strategy course. Her expertise includes strategic partnerships, event technology, change management, executive communication and crisis management.
Originally from Cincinnati, Ohio, Tammy now lives in North Myrtle Beach, South Carolina. Outside work, she enjoys cooking, hiking with her dog, Jupiter, and creating stained-glass art. Her greatest joy is being a mom to her daughter, Olivia, a first-year student at Virginia Tech.
Date
Tired of being called in late to deliver someone else’s plan? Ready to play a key role in shaping strategy? Change how you see your role—helping you think like the C-suite and about how events drive business success. Through business frameworks and practical exercises, learn what matters most to leadership and how to turn your event expertise into strategic conversations. Gain the mindset that sets apart order-takers from essential partners—those who deliver measurable results.
Learning outcomes:
Apply business thinking frameworks to evaluate and communicate event ROI in terms of leadership value
Position events strategically as drivers of key business objectives rather than standalone activities
Identify value creation opportunities within your current role to increase organizational impact
Explore the PARTNER Framework—your roadmap from service provider to strategic partner. With 48% of companies experiencing C-suite turnover last year, it’s time to elevate your approach and stay indispensable. Learn seven key elements: Position yourself as a trusted resource, actively listen, recommend strategic solutions, transparently communicate, navigate challenges, evaluate impact and refine your approach. Through self-assessment and practical tools, identify growth areas and build an action plan to strengthen leadership partnerships.
Learning outcomes:
Apply the PARTNER Framework to current relationships
Identify personal development priorities
Create actionable steps for strategic partnership building
Only 18% of event teams have reached leading status as strategic partners fully embedded within their organizations. With 82% still progressing toward best-in-class performance, explore a clear roadmap to accelerate your team’s organizational maturity and gain a competitive edge.
Learning outcomes:
Assess your organization's current maturity level using a four-stage framework
Identify the most critical capability gaps preventing progression to the next stage
Apply the six strategic principles that set leading organizations apart
Explore how your natural risk tendencies influence your approach to event planning and crisis management. Uncover risk strengths and blind spots—building smarter, more effective crisis response strategies.
Learning outcomes:
Identify your primary risk personality type and how it influences your decision making
Recognize the strengths and challenges of different risk approaches within your team
Leverage diverse risk personalities to create more comprehensive event planning strategies