CEO - Founder
Lateralus B Creative Consulting & MPI
Olivia Breene is CEO and founder of Lateralus B, a business consultancy and creative strategy firm specializing in commercial dynamics, marketing and live experience strategy. She also serves as Commercial Director for Momentum Festival and President of MPI UK & Ireland.
With over 20 years' global experience across multiple industries, Olivia partners with brands and organizations to reimagine professional connections through intentional experience curation. Her work focuses on designing events and experiences that place human connection at the center, moving beyond transactional interactions to create meaningful moments that honor time as our most valuable commodity.
As a speaker, Olivia addresses audiences worldwide on experience design, brand loyalty through curated moments, and the integration of commercial strategy with live experiences. Her approach emphasizes the power of micro and macro moments of connection in building lasting professional relationships.
Outside work, Olivia enjoys exploring new cultures and believes that stepping outside comfort zones provides the best opportunities for fresh perspectives and meaningful human connections.
Date

Embrace innovative thinking as traditional event frameworks are deconstructed to emphasize intimate interactions (micro moments) and immersive experiences (macro moments) that build client loyalty and transform brand narratives. Emphasize authentic human-to-human dynamics, foster meaningful interactions and use storytelling and immersive elements to enhance brand perception. By exploring innovative methods for creating emotional connections, learn how to drive authenticity and foster client loyalty.
Learning outcomes:
Discover how human connections redefine engagement in event strategy
Explore practical insights for creating engaging and meaningful experiences
Challenge traditional event frameworks and embrace innovative event approaches
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention, Industry, 0.50 credits
* CSEP Approved