Speaker/Instructor
Event ROI Coach
Vinnu Deshetty brings more than 25 years’ experience in meeting and conference planning for associations and nonprofits. With expertise in technology and event planning, Vinnu is committed to making technology accessible and useful for meeting professionals.
She leads development teams with a focus on human-centered design, helping shape EVA’s AI technology into a practical solution that is easy to implement. Vinnu also teaches event measurement and analytics at PCMA’s Event Leadership Institute.
A recognized advocate for event technology, Vinnu regularly speaks at industry activities hosted by MPI, PCMA and ASAE. She holds a BS from Vanderbilt University and an MPA and lives in the Washington, DC area.
Date

Three rapid-fire rounds of feature reveals, price transparency and red-flag confessions. Learn how to choose your tech based on real compatibility, not flashy demos.
Learning outcomes:
Evaluate tech solutions using dating psychology
Identify red flags in vendor pitches
Make faster, smarter tech decisions
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.50 credits

Brand you, out loud: Whether you’re updating your LinkedIn, pitching your new side hustle, or navigating a career change—this is where you can refine your voice and enhance your presence.
The Upskill Tech Bar is an interactive learning lab, where real conversations meet practical tech. It’s where you can come to figure things out, try things out and walk out sharper.

Ever feel like your event data is stuck on repeat? Time to hit the remix button.
Join this data karaoke session where you’ll take a familiar event stat (like “attendance was down 10%”) and rewrite the narrative together. Discover how to dig deeper than surface-level numbers, explore alternative interpretations, and shape a compelling story that reflects real impact and learning—not just raw figures. Get ready to turn your data into a chart-topping hit that resonates with stakeholders and sparks meaningful change.
Learning outcomes:

Submit your tech pain points and watch as experts prescribe real solutions.
Learning outcomes:
Solve specific tech challenges
Learn from others' pain points
Get expert recommendations
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 5: Business and Market Planning, 0.50 credits