Ira Vouk is the author of top industry publications "Revenue Management Made Easy" and “Hospitality 2.0”, a hospitality consultant and technology innovator who brings nearly two decades of practical industry experience, predominantly championing the role of revenue management and the use of data and technology to provide hospitality companies with insight to lead their business strategy better. She is a public speaker and educator on revenue and profit optimization, distribution and hospitality technology. Ira currently teaches Hospitality Technology at Payne School of Hospitality and Tourism Management at SDSU. She is also a contributing writer for various hospitality publications and platforms and a guest lecturer at various universities worldwide.