Sara Taylor is the Senior Director of Conference Operations at Viticus Group, where she leads a dynamic team in managing all aspects of conference operations, exhibits, and sponsorships for two premier annual veterinary events — WVC Vegas and WVC Nashville. With over 20 years of experience in the convention and tradeshow industry, Sara brings a deep expertise in strategic event planning, vendor management, and large-scale logistics.

Before joining Viticus Group, Sara served as an Account Executive at NexxtShow Exposition Services and as a Convention Services Manager at Mandalay Bay Resort & Convention Center. In these roles, she managed multiple high-profile accounts and oversaw tradeshows and conventions ranging from 500 to 20,000 attendees.

Her career also includes a strong foundation in catering and sales at various hotels and resorts, further enriching her holistic understanding of the events and hospitality industry. Sara holds both the CEM (Certified in Exhibition Management) and CMP (Certified Meeting Planner) designations, underscoring her commitment to excellence and professionalism in the field.

Sara has been on the speaking circuit since 2025 and has spoken at and on behalf of clients such as IMEX, IAEE, Nth Degree, EMS, Expo Expo, Informa, Connect Marketplace, Maritz and MPI.