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Matey Events
Event Psychology Advisor
Victoria Matey is an event psychology advisor and keynote speaker with 22 years' experience in the events industry. Combining an MA in international events management with years of applying behavioral science in the field, she helps event teams understand how people think, feel and act, then use those insights to improve experiences and business outcomes.
Her work helps event professionals move beyond best practices and instinct by bringing a greater understanding of human behavior to decisions about experiences, communications, environments and technology.
Known for translating complex science into practical ideas, Victoria has presented at PCMA Convening Leaders, ExhibitorLive, FICP, IMEX and other industry events. She is an MPI Academy and SITE instructor for the Event Psychology Certification, host of the Event Psychology Club and author of 10 Principles of Strategic Event Planning.
Date
Every destination decision goes beyond logistics—it taps into identity, emotion and human needs. Explore the psychology behind destination marketing, seeing how deeper motivations can inspire more compelling campaigns and meaningful travel experiences. From post-pandemic shifts in traveler behavior to the emotional triggers driving incentive travel, unpack how belonging, esteem and self-actualization are shaping today’s attendee expectations.
Learning outcomes:
Identify the emotional and psychological drivers behind destination choice
Apply psychological principles to destination marketing communications
Design experiences and campaigns that intentionally fulfill deeper human needs
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits
* CMP/CEU Approved: Domain J: Marketing and Communication 0.5 credits
* CSEP Approved
