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Sr. Director | Design Studio Strategist
Maritz
An industry veteran with over two decades of event operations and project management experience, Jennifer is as at home in a corporate boardroom as she is rolling up her sleeves on site to perfect an event experience. With a philosophical approach firmly rooted in leading with empathy and an acumen for strategic design, her work consistently delivers against the business objectives of multiple initiatives. Jennifer’s superpower is her authenticity and ability to quickly connect with her audience. A maven for collaboration, she celebrates an inclusive process that engages, empowers and ensures the buy-in of diverse stakeholder groups. Jennifer is a seasoned Maritz Master Designer and has played a key role in the Maritz experience design education program.
Date
Unlock fresh perspectives that challenge traditional exhibitor strategies. Explore how exhibitors, attendees and organizers can co-create a dynamic event ecosystem—one that prioritizes meaningful engagement over transactions. Learn how data-driven insights, experiential engagement and collaborative planning can elevate outcomes for all stakeholders. Leave with actionable insights to build stronger connections and drive long-term success.
Learning outcomes:
Explore how collaboration enhances relationships and event impact
Understand the shift from transactional to experiential engagement
Learn how data-driven ROI measurement improves exhibitor and attendee value
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 4: Destination Readiness and Capacity, 0.50 credits
* CSEP Approved
Unlock fresh perspectives that challenge traditional exhibitor strategies. Explore how exhibitors, attendees and organizers can co-create a dynamic event ecosystem—one that prioritizes meaningful engagement over transactions. Learn how data-driven insights, experiential engagement and collaborative planning can elevate outcomes for all stakeholders. Leave with actionable insights to build stronger connections and drive long-term success.
Learning outcomes:
Explore how collaboration enhances relationships and event impact
Understand the shift from transactional to experiential engagement
Learn how data-driven ROI measurement improves exhibitor and attendee value
Unlock fresh perspectives that challenge traditional exhibitor strategies. Explore how exhibitors, attendees and organizers can co-create a dynamic event ecosystem—one that prioritizes meaningful engagement over transactions. Learn how data-driven insights, experiential engagement and collaborative planning can elevate outcomes for all stakeholders. Leave with actionable insights to build stronger connections and drive long-term success.
Learning outcomes:
Explore how collaboration enhances relationships and event impact
Understand the shift from transactional to experiential engagement
Learn how data-driven ROI measurement improves exhibitor and attendee value