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Managing Director; Executive Producer
Live Marketing
With nearly two decades’ experience in event management and production, Genna has worked in diverse sectors, from non-profit to corporate and hotel management. In her current role as Managing Director and Executive Producer at Live Marketing, she leads the Event Production team for a full-service agency creating highly B2B and B2E events.
Genna's approach is rooted in the belief that great events are built on great relationships, and a collaborative and connected environment.
Genna is also an active board member of Women in Experiential and serves on committees within the EDPA (Experiential Designers & Producers Association).
Date
Costs are rising, expectations are soaring and planners are feeling the pressure. So, how can you make it all work without losing the wow factor? Learn budget hacks, line-item savings and venue negotiation strategies. Leave with fresh ideas, practical tools and clever shortcuts to help you stretch every dollar without sacrificing quality or creativity.
Learning outcomes:
Understand how to get ahead of budget overages before they happen
Identify hidden costs in venue and F