Adriaan Fourie is the Business Development Manager for International Business Events at the Cape Town & Western Cape Convention Bureau, a division of Wesgro. With over 25 years' experience in the global business events industry and more than a decade at the Bureau, Adriaan has been instrumental in positioning Cape Town and the Western Cape as one of the world’s leading destinations for international meetings, incentives, conferences and exhibitions.

Adriaan's career is driven by a strong belief in the transformative power of business events—not only as catalysts for economic growth but also as platforms for knowledge exchange, innovation and socio-economic upliftment across Africa. With a background in the hotel industry and incentive travel, Adriaan offers a unique perspective on how tourism and events can create lasting socio-economic impacts for communities.

During his time at the Bureau, Cape Town and the Western Cape have successfully secured some of the world’s most prestigious international association congresses and exhibitions. Passionate about collaboration and long-term partnerships, Adriaan regularly represents Cape Town and the Western Cape at major global trade shows and serves on industry association committees championing the destination’s unique value to event organizers worldwide.