As trust in online wanes due to AI’s ability to fabricate photos, videos and even podcasts, being able to see and talk to real people face to face is becoming more valuable. Explore ways to leverage the power of in-person events to create stronger relationships and reach your KPIs.

Learning outcomes:

Understand how meeting planners around the world are doubling down on live events

Define how to communicate the increasing value of in-person events to executives and prospective attendees alike

Explore the science behind trust-building IRL events

This session is approved for the following certifications.

* ICCA Skills Domain CICS/CICE: Module 7: Building the Value and Impact of the Convention Industry, 0.75 credits

* CMP/CEU Approved: Domain H: Event Design, 0.75 credits

* CSEP Approved