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Founder
GURU Media Hub
Jay Schwedelson has built and led businesses that have generated over $400 million in revenue. He is the founder of SubjectLine.com. As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world’s most iconic brands.
He also launched GURU Media Hub, and his podcast, Do This, Not That: For Marketers, ranks as the number one marketing podcast in the US, according to Apple Podcasts.
An advocate for bold, research-backed marketing, Jay shares his experience as an adjunct professor at the University of Florida, his alma mater—where he was also inducted into the College of Journalism and Communications Hall of Fame.
Named one of Crain’s Top 100 Industry Leaders for 10 years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide.
Date
Small moves. Big impact. Discover scrappy, proven tactics that drive registrations—without overthinking or overspending. From email tricks that cut through inbox clutter to last-minute plays that boost attendance, leave with strategies you can put into action tomorrow. Fill your event seats—without the stress or the spend.
Learning outcomes:
Gain attendee acquisition hacks that drive signups immediately
Learn email subject line and content tactics that cut through the noise
Discover proven tactics to boost registrations and confirmed attendance
Event marketing isn’t about doing everything. It’s about doing what works. Break down proven strategies that drive registrations and keep your events packed. Cover email tactics that cut through inbox clutter, social strategies that spark FOMO, and personalization techniques that make people want to sign up. And it’s not just about filling seats—it’s about building lasting connections. Leave with post-event tips to turn one-time attendees into loyal fans.
Learning outcomes:
Gain quick strategies for email, social and attendee acquisition you can roll out straightaway
Discover simple personalization and content tactics to boost registrations and engagement
Leave with a playbook of pre and post-event strategies to grow attendance now and build loyalty later
Volunteer your email or newsletter for live critique by UX experts and buyers. Watch as they rewrite hero copy and CTAs in real-time for immediate impact.
Learning outcomes:
Identify website conversion killers
Write compelling hero copy
Optimize CTAs for better results
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.50 credits
Unpack tired tactics that some event marketers rely on, but that don’t deliver. Hear simple, proven strategies that fill seats, boost engagement and make events stand out. Bring your toughest event marketing questions and receive clear, jargon-free answers. Expect real examples, quick wins and results you can use right away.
Learning outcomes:
Avoid common event marketing traps
Learn proven tactics across email, social, partnerships and content
Leave with a cheat sheet you can apply to your next event
This session is approved for the following certifications.
* ICCA Skills Domain CICS/CICE: Module 3: Destination Promotion, 0.75 credits
* CMP/CEU Approved: Domain J: Marketing and Communication
* CSEP Approved